Hailey Lane · built from swipe.haileylane.com · 29 Sep 2026

Ready-to-run ads

20 ad sets, 60 images, each with 2 primary texts, 2 headlines and 2 descriptions, ready for 3-2-2 testing. Switch A and B above each set to preview the combinations; the Copy buttons give you the exact text for Ads Manager. Tap an image to open it full size.

1. One ad set per ad

Each block below is one ad set. Name it with the tag shown so results stay readable.

2. Load 3-2-2

In one ad with the flexible format on, upload the 3 images, paste both primary texts, both headlines and both descriptions.

3. Test, then graduate

Run in your test CBO at $100 to $300 a day, statics only. Read results on 7-day click after 3 days; move the winning combination into the main CBO.

From the swipe file · theWARMY callout ad (332 days)

Four fears, four callouts

HL | Striped Oversize Set | Four fears, four callouts | 3-2-2

Lands on haileylane.com/products/striped-oversize-set

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Primary text A / B

One set. No outfit math.

Slouchy crew, wide-leg pant, and stripes that do the styling for you. Pull it on and you're done deciding for the day.
It's 8:04. You've tried on three things and changed your mind about all of them.

This is the set for mornings like that. The crew sits loose instead of clinging, the wide-leg pant moves the way the top does, and the stripes make it look like you planned it.

One decision, made the night before, that works for coffee runs, desk days and everything in between.

Headline A / B

The set that ends the 8am try-on
Your fall uniform, sorted

Description A / B

Sizes XS to XL
Free US shipping over $100

From the swipe file · Nordace Girl Math (658 days)

Girl math

HL | Timber Meadow Jacket | Girl math | 3-2-2

Lands on haileylane.com/products/timber-meadow-jacket

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Primary text A / B

Girl math: Monday meeting, Saturday coffee, Friday dinner. Same jacket, three outfits. It basically paid for itself.
The problem was never that you had nothing to wear. It's that half of it only works for one occasion.

This jacket goes over a tee and trousers for work, over jeans for the weekend, and over a satin skirt for dinner. Patchwork plaid fleece, a half-zip collar, a relaxed fit that doesn't swallow you.

Wear it three ways this week and do the math.

Headline A / B

Worn three ways, so it cost a third
The only fall jacket you'll reach for

Description A / B

Sizes XS to XL
Free US shipping over $100

From the swipe file · theWARMY and perfectwhitetee fabric close-ups

Feels like the blanket

HL | Autumn Air Stripe Cardigan & Pants Set | Feels like the blanket | 3-2-2

Lands on haileylane.com/products/autumn-air-stripe-cardigan-pants-set

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Primary text A / B

You can't feel it through a screen, so this is the closest we can get. A rainbow stripe knit cardigan and wide-leg pants, made to be lived in.
There's a version of cozy that looks like you gave up, and a version that looks like you meant it.

The Autumn Air set is the second one: a stripe knit cardigan and matching wide-leg pants that feel like your favourite blanket and photograph like an outfit.

Wear them together, or split them up with jeans and a tee.

Headline A / B

Feels like the blanket. Looks like you tried.
The set that feels like sweater weather

Description A / B

Cardigan and pants, XS to XL
Free US shipping over $100

From the swipe file · MIKUTA comment-bubble ad (scaling now)

The comment under the photo

HL | PINK Oversized Mock-Neck Sweatshirt | The comment under the photo | 3-2-2

Lands on haileylane.com/products/pink-oversized-mock-neck-sweatshirt

Primary textHeadlineDescription

The comment on the image is Danielle F.'s real review from your review bank. Keep it on this ad only if her review was about this sweatshirt; otherwise swap in a sweatshirt review when one comes in.

Primary text A / B

The one you'll pull on every Sunday this fall, and most Mondays too. Oversized, mock neck, and pink varsity letters that turn leggings into an outfit.
Leggings, socks, Mary Janes, and one oversized sweatshirt that makes it look planned.

Cream, a relaxed mock neck, and pink varsity letters across the chest. Roomy enough to layer over anything, cozy enough that you'll wear it three days straight.

The sweatshirt you'll live in till spring.

Headline A / B

The sweatshirt you'll live in till spring
Cream, cozy, a little bit preppy

Description A / B

Oversized, relaxed fit
Free US shipping over $100

From the swipe file · Qomfort chalk sidewalk ad (about 1M reach)

Which one's yours?

HL | Piper Cardigan in Pinstripe | Which one's yours? | 3-2-2

Lands on haileylane.com/products/piper-cardigan-in-pinstripe

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Primary text A / B

Black pinstripe or brown pinstripe? Two colours and one very hard decision. Tell us yours in the comments.
The Piper cardigan is the piece that makes a white tee and jeans look like you tried.

Pinstripe knit, contrast trim, buttons all the way down. Wear it buttoned as a top or open over a slip dress.

Black for the city, brown for everything else. Or both, we won't tell.

Headline A / B

Which one's yours?
The cardigan that finishes the outfit

Description A / B

Black or brown, S to XL
Free US shipping over $100

From the swipe file · Bo & Tee 'softer days' stack (0 to 160k reach in 10 days)

The folded stack

HL | Fall '26 collection | The folded stack | 3-2-2

Lands on haileylane.com/collections/fall26

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The slow season starts here. Stripes, knits and the sets you'll live in till spring.
Fall '26 is here, and it's built for the in-between days: cold mornings, warm afternoons and plans that change.

Pinstripe cardigans, a rainbow stripe knit set, an oversized striped set and a cream varsity sweatshirt. Pieces that stack, layer and mix with what you already own.

Headline A / B

Slow season starts here
Shop the Fall '26 edit

Description A / B

New fall knits and sets
Free US shipping over $100

From the swipe file · perfectwhitetee candid (over a year live)

Day three in the same set

HL | Striped Oversize Set | Day three in the same set | 3-2-2

Lands on haileylane.com/products/striped-oversize-set

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Day three. No regrets.
Some sets you wear once for the photo. This one you wear on Monday, again on Tuesday, and you're already thinking about Wednesday.

Slouchy striped crew, matching wide-leg pant. Comfortable enough for the couch, put-together enough for coffee with friends.

Headline A / B

The set I've worn three days in a row
Comfortable enough for the couch

Description A / B

Sizes XS to XL
Free US shipping over $100

From the swipe file · Modest Ones no-text photo with diary caption

The wedding-guest panic

HL | Charlotte Corset & Maxi Set | The wedding-guest panic | 3-2-2

Lands on haileylane.com/products/charlotte-corset-maxi-set

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the rsvp says garden formal. you own exactly zero things that are garden formal. it's two weeks out and every tab on your phone is a dress you're not sure about.

here's the easier answer: a strapless polka-dot corset and a matching maxi skirt. it reads dressed-up, it moves when you dance, and you can wear the pieces apart later.
Fall weddings, holiday parties, one outfit that handles both.

The Charlotte set is a strapless polka-dot corset top with a matching maxi skirt. Wear it together for the event, then split it up: the corset with jeans, the skirt with a knit.

Headline A / B

The answer to 'garden formal'
Two pieces, every event this season

Description A / B

Sizes 2XS to XL
Free US shipping over $100

From the swipe file · SOERA 'Ditch the backpack' (268 days)

Ditch the puffer

HL | Timber Meadow Jacket | Ditch the puffer | 3-2-2

Lands on haileylane.com/products/timber-meadow-jacket

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Primary text A / B

Warm enough for October. Cute enough that you won't hide it under a coat.
Puffers are great until you have to wear one to dinner.

This is the in-between jacket: cozy fleece, patchwork plaid, and a half-zip collar you can flip up when the wind picks up. It goes over everything from leggings to a satin skirt and never looks like you gave up.

Headline A / B

Ditch the puffer
The fall jacket with some personality

Description A / B

Sizes XS to XL
Free US shipping over $100

From the swipe file · Club Ocean story ad (488 days)

From my favourite person

HL | Exclusive Cobblehop Bunny | From my favourite person | 3-2-2

Lands on haileylane.com/products/exclusive-cobblehop-bunny

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Never mention another plush brand in the copy or comments.

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For the friend who had the worst week. Or for you. We don't judge.
Some gifts get a polite thank you. This one gets a squeal.

A leopard-print bunny with floppy ears and pink satin bows, soft enough to become the thing she sleeps with every night. For birthdays, get-well-soons and anyone who needs a hug by mail.

Headline A / B

The gift that gets a squeal
For the friend who needs a hug

Description A / B

Leopard plush with pink bows
Free US shipping over $100

From the swipe file · Qomfort 'this is targeted' (262 days)

Still thinking about it?

HL | Timber Meadow Jacket | Still thinking about it? | 3-2-2

Lands on haileylane.com/products/timber-meadow-jacket

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Show to people who viewed the jacket or added it to cart. Only say 'your size is still here' while it is.

Primary text A / B

You looked. We noticed. Your size is still here.
Still deciding? Fair. The short version: patchwork plaid fleece, a half-zip collar, and a relaxed fit that works over a tee or a sweater, in a colour mix that goes with more than you'd think.

If it's still on your mind, that's usually your answer.

Headline A / B

Still thinking about it?
Your size is still here

Description A / B

Sizes XS to XL
Free US shipping over $100

From the swipe file · theWARMY, perfectwhitetee and NORTH close-ups

Every scale, stitched by hand

HL | Halter Mermaid Dress | Every scale, stitched by hand | 3-2-2

Lands on haileylane.com/products/halter-mermaid-dress

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'Stitched by hand' comes from your product description. Run it only if that's true.

Primary text A / B

The dress that stops conversations. Up close, you can see why.
Every scale on this dress is its own little panel, stitched by hand and shifting colour as you move.

A halter neckline, a body-skimming mermaid line and a hem that sweeps the floor. Made for rooftop dinners, beach weddings and anywhere you want to feel like the main character.

Headline A / B

Every scale, stitched by hand
The dress that fills camera rolls

Description A / B

Sizes XS to XL (US 0 to 18)
Free US shipping over $100

From other niches · Marlene's Pet Shop evolution chain (483 days)

The evolution of the fall layer

HL | Timber Meadow Jacket | The evolution of the fall layer | 3-2-2

Lands on haileylane.com/products/timber-meadow-jacket

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Primary text A / B

The blanket cape. His hoodie. The puffer that's way too hot the second you walk inside.

And then the one you actually keep: a patchwork plaid fleece half-zip that works from the cold walk to the warm office.
Every fall you go through the same stages: blanket as a cape, borrowed hoodie, the puffer you peel off in every store.

This is the last stage. Cozy fleece, patchwork plaid and a half-zip collar, warm enough outside and easy to wear inside. Skip straight to it this year.

Headline A / B

The fall layer you'll actually keep
Skip straight to the good stage

Description A / B

Sizes XS to XL
Free US shipping over $100

From other niches · Lifeway Kefir 'Not Lifeway Kefir :-(' (921 days)

The sad generic twin

HL | PINK Oversized Mock-Neck Sweatshirt | The sad generic twin | 3-2-2

Lands on haileylane.com/products/pink-oversized-mock-neck-sweatshirt

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Primary text A / B

Every other cream sweatshirt, basically. :-(

Ours has the pink polka-dot varsity letters, a relaxed mock neck and an oversized fit that makes leggings look planned.
There are a thousand plain cream sweatshirts out there. You probably own two.

This one has a relaxed mock neck, an oversized cut and pink polka-dot varsity lettering across the chest, so it looks like an outfit even with leggings and socks.

Headline A / B

Accept no plain substitutes
Not just another cream sweatshirt

Description A / B

Oversized, relaxed fit
Free US shipping over $100

From other niches · BURGA 'Yes, we're a little pricey' (100 copies)

Yes, it's that colorful

HL | Autumn Air Stripe Cardigan & Pants Set | Yes, it's that colorful | 3-2-2

Lands on haileylane.com/products/autumn-air-stripe-cardigan-pants-set

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'No, it doesn't come in beige' is true today: the set is sold in one colourway. Retire this line if you add a neutral.

Primary text A / B

Yes, it's that colorful. No, it doesn't come in beige.

A rainbow stripe knit cardigan and wide-leg pants for the days you're done with neutrals.
We know. Your closet is mostly oatmeal and grey. That's exactly why this set exists.

A soft rainbow stripe knit cardigan and matching wide-leg pants that make a plain morning feel like a good one. Wear it together, or throw the cardigan over jeans and let it do the work.

Headline A / B

Yes, it's that colorful
For the days you're done with beige

Description A / B

Cardigan and pants, XS to XL
Free US shipping over $100

From other niches · Painless Tattoo two-question fork (697 days)

Two questions, one set

HL | Striped Oversize Set | Two questions, one set | 3-2-2

Lands on haileylane.com/products/striped-oversize-set

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Primary text A / B

Lazy Sunday? Wear it. Dinner at 8? Add heels.

The striped oversized set that covers both without a costume change.
Most comfy sets stop being an outfit the minute you leave the couch. This one doesn't.

Wear the slouchy striped crew and wide-leg pant exactly as they are on a Sunday, then add heels and a gold earring for dinner. Same set, two very different nights.

Headline A / B

Lazy Sunday or dinner at 8
One set, both plans

Description A / B

Sizes XS to XL
Free US shipping over $100

From other niches · Nestig taped moodboard (49 copies)

Everything you need for fall

HL | Fall '26 collection | Everything you need for fall | 3-2-2

Lands on haileylane.com/collections/fall26

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Primary text A / B

Everything you need for fall (and every cold morning after): the plaid half-zip, the varsity sweatshirt, the pinstripe cardigan, and one very soft leopard bunny.
Building a fall wardrobe doesn't need twenty new pieces. It needs four good ones.

A plaid fleece half-zip for the cold walks, a cream varsity sweatshirt for everything casual, a pinstripe cardigan that makes jeans look planned, and a leopard bunny, because fall is better with one.

Headline A / B

Everything you need for fall
The fall edit, sorted

Description A / B

New fall pieces
Free US shipping over $100

From other niches · Soberish typeset review page (108 copies)

The review page

HL | Fall '26 collection | The review page | 3-2-2

Lands on haileylane.com/collections/fall26

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All three images quote real reviews from your confirmed review bank, word for word (Kayla T., Megan D., Danielle F.). No stars are shown because the bank has no per-review rating.

Primary text A / B

Real words from real orders. We didn't change a thing.
"I always feel like I'm either overdressed or underdressed. This hit a sweet spot I didn't know existed." Kayla T.

That's the feeling we design for: dressed right without trying too hard. See what everyone's wearing this fall.

Headline A / B

In their words, not ours
The sweet spot, found

Description A / B

Shop the Fall '26 edit
Free US shipping over $100

From other niches · Doggy Dan tabloid front page (25 copies)

The Lane Daily

HL | Piper Cardigan in Pinstripe | The Lane Daily | 3-2-2

Lands on haileylane.com/products/piper-cardigan-in-pinstripe

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BREAKING: local woman wears the same pinstripe cardigan three days straight. Nobody notices. It goes with everything, apparently.
In today's news: the Piper cardigan goes over a slip dress, under a blazer, buttoned up as a top, and open over a white tee.

Black for the city, brown for everything else. Sources confirm she bought both.

Headline A / B

It goes with everything, apparently
Local woman buys both colors

Description A / B

Black or brown, S to XL
Free US shipping over $100

From other niches · Space Artsy named collection (1,501 days)

The Campus Collection

HL | Fall '26 collection | The Campus Collection | 3-2-2

Lands on haileylane.com/collections/fall26

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The Varsity, The Library and The Tailgate. Three pieces for every version of your fall week.
Meet the Campus Collection.

The Varsity: a cream sweatshirt with pink polka-dot letters. The Library: a pinstripe cardigan for the days you want to look like you have a reading list. The Tailgate: a plaid fleece half-zip for cold stands and hot cocoa.

Which one's you?

Headline A / B

The Campus Collection
The Varsity, The Library, The Tailgate

Description A / B

Three fall pieces
Free US shipping over $100